Camden approves two major Regal projects, unlocking 442 homes and long-stalled delivery

Camden Council has approved two significant Regal-led schemes at the same committee meeting, unlocking 442 homes across Swiss Cottage and Camden Town and bringing long-awaited progress to two complex and high-profile sites.

At 100 Avenue Road, Regal has secured consent for a revised scheme that revives a long stalled development. The approved plans retain the original building’s height and massing but deliver substantial improvements – increasing the number of homes from 184 to 237, including 70 affordable homes across social, affordable rent and intermediate tenures. The scheme meets Camden’s updated fire safety and sustainability standards, with a second staircase, a net-zero carbon strategy, and a reworked brick façade to better reflect the surrounding conservation area.

Public realm and landscaping have also been significantly enhanced, with multifunctional green spaces, play areas, seating, and tree planting that complement Swiss Cottage Open Space. A new community facility will be delivered in partnership with local youth charity The Winch, and the project brings new energy to a site that had been dormant for years. Regal will act as developer, contractor and long-term steward of the building.

Also approved was Regal and 4C Group’s joint venture scheme at 33–35 Jamestown Road and 211 Arlington Road in Camden Town, which will deliver 178 purpose-built student bedrooms, 27 affordable homes, and over 3,600 sq ft of commercial space. Designed by Morris+Company, the scheme sensitively wraps around a historic pub, with active frontages and a lush woodland-inspired courtyard at its centre.

Student accommodation will be supported by dedicated wellbeing and study areas, while the affordable homes, including three family-sized maisonettes, are dual or triple aspect and have access to a shared garden. The commercial element is designed to support local businesses and bring new life to the surrounding streets.

Both projects were shaped through extensive consultation with residents, community groups, and Camden Council. Together, they deliver a strong mix of housing, amenity and economic benefit across two distinctive parts of the borough.

Steve Harrington, Planning Director at Regal, said:

“The approval of 442 homes across two major sites in one evening is a real statement of intent – and a turning point for delivery in Camden. These are not off-the-shelf schemes: they bring forward genuinely affordable homes, much-needed student accommodation, and high-quality public realm in two very different but equally important locations. Our work with the London Borough of Camden has proven that it is possible for both public and private sector to work together with the speed and pragmatism that the planning system needs. This is the kind of delivery that makes a difference – not just more homes, but better ones.”

Construction on both sites is expected to begin in the coming years, subject to final agreements.