Wembley has long been known for music, sport, and culture — but it’s also home to a thriving creative community. To celebrate the first residents moving into Fulton & Fifth, Regal hosted an open-air art event, inviting artists from across the local area and wider London art scene to take part.
Set high above the neighbourhood in one of Wembley’s tallest residential buildings, the event offered a rare opportunity: to capture a new, elevated view over the city. With the completion of the first phase of Fulton & Fifth, this unique vantage point — looking out over the Brent Reservoir, the iconic stadium arch, and beyond — has only just been revealed.
The concept for the artists was simple: take in the view and interpret it through your own lens. Some artists focused on the sharp lines of nearby architecture, while others were drawn to the softer tones of the Brent Reservoir and surrounding greenery.
The winning artwork will then be proudly displayed in the games room, taking centre stage when residents relax with friends and family in the communal areas.
After careful deliberation, the Regal team selected the winning piece. It stood out for its calming palette and panoramic perspective, capturing both the Wembley Stadium arch and Fulton & Fifth’s last remaining construction crane. It also offered a subtle nod to Elmhurst, the third and final phase of the development.
Congratulations to Alice Hall, whose work will now be displayed at Fulton & Fifth, and thank you to everyone who took part.
Ghislaine Halpenny, Director of Corporate Affairs, People and Sustainability at Regal said:
“This was a chance to bring people behind the scenes of a major new project for Wembley. We’ve always known that the area is home to an extraordinary network of creatives — and this was a way of recognising and celebrating that. To invite local artists to see this new perspective on the city, and respond to it in their own way, felt like a fitting way to mark the occasion. The range and quality of the work produced is a clear reflection of the talent within the community.”
Watch the highlights below:
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